build: remove useless quote stripping for KERNELNAME, add fallback for it in the kernel build command line

Signed-off-by: Felix Fietkau <nbd@openwrt.org>

git-svn-id: svn://svn.openwrt.org/openwrt/trunk@42781 3c298f89-4303-0410-b956-a3cf2f4a3e73